Not long ago the product photography was a completely different type of photography approachable only by true professionals.
During the age of the film cameras, it was not easy for everyone to buy the necessary equipment and to use it to create the right product photography of a decent quality.
There is no point in hanging on to the history but mostly the difficulties appeared when there was the need to purchase and order a special type of film dedicated for the usage of the tungsten light, correction filters for the color temperature, expo-meters used to measure the right exposures and of course special laboratory post processing.
Along with the spreading of the digital cameras, this type of photography has become accessible to anyone. A digital camera and a tripod for it is everything you need.
The reasons for this accessibility is mainly based on the capacity of the digital cameras and of the digital graphic post-processing software to work with all types of light (different color temperatures – natural light, tungsten light bulb, neon, etc); and on the ability of visualizing immediately the resulted image and adjusting the photography parameters so the eventual light, exposure and composition issues could be corrected.
Lately, many of the digital cameras have introduced advanced functions of displaying histogram, “live view” mode, detecting the areas under and over exposed.
But why would anyone need product photography? Some examples we often meet are the need to post high quality pictures on personal blogs, on bidding and online store sites, on the sites advertising small businesses, making flyers or publicity papers, or simply by making immortal the personal creations or the creations of family and friends.
In order to get a very good result, there are some simple options you can go for, tried by so many people over the time.
These things are not something you would find in a rigorous photography lesson, or inside a scientific method but they are simple tips that people use and enjoy and all of them produce result.
When looking into a specific range of digital product photography, without entering into the post-processing details of graphic editing like Adobe Photoshop or Gimp, out of time economy this type of post processing work, like the time of image processing should be kept at a decent minimum.
This decent minimum includes the correction done on the color temperature called white balance and if it is the case, cut down the irrelevant parts of the image by the cropping option.
Next in line is the rotation option, of course only if it is the case, the adjustment of the white, grey and black levels, use the levels instrument from the editing application and by this adjustment the photograph can pursuit the result of a black and white background and depending on the case, the right amount of contrast.
The nest step is the saturation adjustment by increasing or decreasing it as needed and also resizing of the photograph to reach the desired size.
The un-sharp mask method can be used for sharpening and the usual parameters are amount=100, radius=0.4, threshold=0 but there is no written rule about them. Could you believe that all these can take about 1 minute for each photograph?