Posted on Apr 28, 2010 | Comments 2
Have you ever wondered why burgers and sandwiches in magazine covers look exceedingly delicious? Perhaps, you might even ask how brussel sprouts can taste gross but look so yummy? Well, thanks to food photography, no food ever looked so bland and tasteless.
In a country like the US, where opportunities and ideas are limitless, food photography has found its niche. Cookbooks and magazines have found a good friend in food photography.
Readers, housewives and struggling cooks get inspired by the new recipes, what with its sumptuous dishes and mouth watery concoctions, one can only imagine. Again, food photography does the trick.
Anywhere in the world, food photography is gaining ground as a lucrative profession. Short courses are being offered because of a growing demand in this particular field.
Mainly composed of three types, food photography involves packaging, advertising and editorial.
Food photography in packaging means trying to make the food look good and realistic at first sight. In this kind of photography, less props and minimal lighting is needed.
A photographer’s creativity is placed at the back seat because the client provides for a specific layout and the backgrounds are pre-determined.
Well, finding a way to match that layout now becomes your job. Of course, this will entail a lot of editing, cropping and the like. Still, this is a one truly rewarding job.
Do not believe it when they say that there is truth in advertising. Food photography will tell you otherwise. Almost similar with packaging, this type is also pre-determined. An artist provides for the layout which the photographer must clearly capture in camera to look just exactly as it is.
Unlike with packaging, in this type of food photography, the photographer is given a little freedom to work on the lighting and the props. What is important though is for the picture to convey the real idea of what the image is all about.
Editorial food photography is by far the most distinct of the three types. It empowers to making a beautiful image. Images that will make the onlookers say, “Great”, “Yummy”.
It’s like making people say “wow”. Here, lighting is considered as the biggest factor. Nicely styled foods looked even better with the right lighting.
As a whole, food photography is all about these three things:
1. Good lighting – Natural lighting works best. Have your food pictured near the window. It will bring out the food’s natural looks.
2. Right props – Less is more. Never clutter the setting with unwanted props. A spoon and a fork will do.
3. Style it – Enhance the food you want to capture by adding “extras”. Maybe a brush of vegetable oil or a sprig of thyme will work.
Getting into food photography will give a person the chance to showcase his talents. It is also an opportunity to express one’s artistic abilities. Learn more about this career, who knows it may just be right for you.
Posted in: Types Of Photography