Correct lighting in photography is fundamental for the success of your final prints.
You will have to plan on the type of light you will need for the specific effects you intend to accomplish.
First decide if you need artificial light or if natural light is more appropriate. If you do choose natural sunlight you must ascertain the colour of the light by measuring the temperature using the Kelvin scale.
The different light colours will greatly influence the final product, so you will need to choose the time of day in which you prefer to take your photos.
In the late afternoon the light will be warmer and will give a reddish hue to your photographs, while morning light will infuse bluish-purple tones.
It is important to understand the impact the sun has on colours in order to portray different emotions through photographs, softer colours will stir up more emotion and give more definition, than the neutral colours that obtain during the midday hours.
The direction and angle of the light must be verified, you will have to determine whether it is direct or diffused, this will affect the definition of your subject, which can be slightly grainy at midday when the sunrays are widespread.
When taking portraits for instance, you can change the way the light reacts on your subject by placing a background just behind the subject or block the sunlight out if it is too direct or even add a white surface to avoid shadows.
There are so many techniques [Photography Techniques] you can adopt in order to use light to your advantage, and keep in mind that a correct comprehension of light will greatly change the quality of your photographs.