Posted on Jul 25, 2012 | Comments 0
While taking photos is a hobby and passion for millions of people and allows them to keep their images as lifelong memories, photography is still a job for many others. Casual photographers usually concentrate on images of their family, friends, pets, events, and vacation sites, but those who make a living out of advertisement photography generally focus on products.
Most advertisement photographers get just as much joy out of shooting a wrist watch as others do when taking a photo of their pet dog. They may get paid for their photos, but they also enjoy it and see it as a challenge instead of a chore. In fact, it’s the perfect way to make a living by doing something they love.
However, advertisement photography isn’t exactly an easy business to break into since it’s quite competitive. There are virtually millions of photographers around the globe who are attempting to sell their images to major organizations and corporations. This type of photography is a little different from stock photography. In stock photography, many photographers simply take photos of things they have a passion for or use their favorite shots and hope that somebody is searching for a similar image.
With advertisement photography the client will give the photographer a specific item or subject to shoot. The reason for this is simply because photographs are used around the world as an advertising tool to help sell products and/or services. Big companies and retailers are willing to pay good money to those who can create the images they’re looking for. These photos are then used for advertising and promotional purposes.
There’s actually a huge demand for advertisement photography since just about every type of product out there is advertised through an image. Businesses want to convey to their customers that their items and services are the best and one of the best ways to get their point across is to use an excellent or creative image. Of course, there’s a lot of pressure on photographers to meet the client’s demands since each image has to be top quality.
The job of an advertisement photographer is easier if you know the market and understand exactly what it is the client is looking for. A good way to get a start in the business is to study some retail catalogues and magazine ads. Most photos used in advertisements are of stationary objects. This enables you to practice as much as possible at home. You can basically use any item you like to practice with.
A quality camera will be needed and you’ll likely need a few different types of lenses as well as an excellent source of lighting. It’s a good idea to keep a portfolio of all your photos since they can be used when applying for an assignment or job. You may also want to consider creating a website where you can post your examples. This will give potential clients from all over the world the chance to look them over.
Another way to break into the world of advertising photography is to simply apply at an advertising agency. If they’re impressed with your samples they may be able to help you out by matching you up with one of their clients. Since advertisement photography can be seen as a new challenge to most people, the best way to master it is to practice as much as possible and do some research into the topic.
Posted in: Editorials