Product photography plays an integral and a very important role in the marketing and advertising industry. Getting the right or rather the perfect product photographs based on the description and summary given by those asking for the photographs is essential for any photographer. But like any other type of photography, product photography also calls for certain cautions and strategies on part of the photographer.
The following few tips may help an amateur photographer or even an established one get the perfect product photographs for their clients. So read along and adapt all that suits your needs.
Based on the kind of product you are going to photograph and the amount of colour, detail and sharpness etc required, you must choose the appropriate camera. Pick the right lens and the right camera composition.
2. The Other Equipment & Accessories
There are many other things besides the main camera unit that are integral to getting a good result from your product photography shoots. For example when shooting outdoor or uneven/ unstable surface you may need a tripod. Also there may be varied requirement for light exposure or for diffusing the light. So pay attention to every one of the aspects and choose the equipment you are going to need.
Now let’s get to the aesthetics of the place where the shoot is to be conducted. It is often found that even though the right camera, the right equipment and the right lighting options are present the pictures are still not that good. Well that’s because proper focus needs to be paid to the background of the product and the relation between the product and the background.
The best way to go is to use a solid background to minimise the distractions from the product and also not overexpose the background. So look at the product and prepare an appropriate background to get the best results.
Once the background, the lighting etc. is all done and the photographs are taken, the processing part comes into play. It should not come as a surprise for most photographers to see the advantages of proper processing and some retouching of the photographs.
So before you finalise the picture for the print be sure to go through the pictures and see if there is a scope for retouching them and making the product standout/ draw more attention. There is almost always the need for post shoot processing especially in case of product photography.